Bentley Opens New Flagship Showroom In Dubai

Wednesday, August 17, 2016 - 14:15

Bentley Motors today opens its largest showroom in the world, a 75,000 sq. ft. retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road in Dubai. 

Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.                    

The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.

Speaking following the official opening, Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors, comments: 

“Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”   

The striking new retailer design features one of the world’s most advanced luminary façades. Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard Bentley car colours and capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of Bentley wood veneers. 

Consisting of six floors, the new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail. 

The high quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom.

The Mulliner Room offers customers an exclusive, tactile and sensory experience in which to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by Bentley owners in the past.         

A first for Bentley, the sixth floor offers a haven of tranquillity in the form of a decorative roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.  

An experience beyond that of a typical retail environment, the Bentley Emirates showroom features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.         

With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.   

http://www.bentleymotors.com...

  • Bentley Emirates retail environment covers 75,000 sq. ft.
  • Multi-million pound showroom blends traditional craftsmanship and contemporary design
  • Showcases one of the most advanced luminary façades in the world
  • New showroom features world’s first Aqua Graphic Water Curtain
Contact author
You have to be logged to send a message
Navigation
Recent Press Releases
  • Whether you’re relying on your Saint Laurent Festival Rain Boots, Chloe Faye Mini Backpack or travelling light with your Moschino Leather Belt Bag don’t be caught out not looking your best this festival season. With over 14 million people attending festivals this year the last thing you want is...

    Thursday, August 3, 2017 - 11:45
  •  

    The Restory are bringing the shoe repair and restoration business into the 21st century.  Founder Vanessa Jacobs has established an all-female Atelier team who provide on-demand shoe & accessory restoration.  This skilled...

    Tuesday, August 1, 2017 - 13:00
  • If you were to ask a woman about her favourite things to buy there’s a very good chance the answer will be handbags and shoes, particularly gorgeous, designer bags. An iconic handbag, be it Fendi’s Baguette or the Kelly from Hermes, has become a serious object of desire not just for celebrities...

    Wednesday, July 12, 2017 - 12:00
Subscribe to Press Releases
Recent blog posts
Latest tweets
Scroll to top